Sustainability in Central and South America

Written by Elliot Ross, ESLLC 2016-2017

Screen Shot 2016-10-28 at 3.51.39 PM.pngMc. Donalds website states that “Globally in 2015, about 37% of our total coffee bean purchases were from Rainforest Alliance Certified™, Fair Trade USA or UTZ Certified farms. The majority of our certified coffee purchases are from Rainforest Alliance Certified™ farms, including 100% of our espresso in the U.S. and Canada, all McDonald’s coffee served in Brazil and all of our coffee in Australia and New Zealand. McDonald’s markets in Europe source 100% of their coffee—with the exception of decaf—from farms that are Rainforest Alliance Certified, UTZ Certified or Fair Trade International.” (McDonalds.com) This is a great move towards being a greener globe. Not only do they boast this great forthcoming in being more sustainable, they also claim that in the past 4 years the franchise has invested over 6 million in their farmers equipment. Although 6 million is only pocket change for Mc. Donalds this still means that many of their farmers are no longer using outdated equipment and are now working towards greener methods of farming that are more efficient.(McDonalds.com)

screen-shot-2016-10-28-at-3-51-31-pmMcDonald’s also partnered with TechnoServe, an international non-profit, in order to train nearly 15,000 farmers in Guatemala in sustainable coffee-growing practices. Much of their coffee comes from Columbia and Guatemala. This is no short coming thing either, remember Mc. Donald is worldwide(McDonalds.com). So when 37% of their coffee is grown sustainably thats billions of cups of coffee(Mcdonalds.com). Since launching the coffee technical assistance program in 2012. The initial results speak for themselves: participating farmers reported harvesting 48%* bigger yields. This is also great for the economical standpoint because for the same or similar amount of work these fair trade workers are earning more money to sustain their families and the environment(McDonalds).

The non-profit that Mc. Donald is partnered with (TechnoServe) is the same one that Starbucks partnered with(treehugger.com). Now in 2016 Starbucks can claim that 99% of their coffee is sustainably grown(treehugger.com). So with this in mind hopefully Mickky D’s will be on the same track. Also another side note about sustainability and Mc. Donalds, They announced last August that they will be sourcing all of their eggs from cage free farms. With this glimpse of light in the dark world of corporate power hopefully many more big business will be changing their their unsustainable ways (treehugger.com).

Sources:

http://www.treehugger.com/corporate-responsibility/starbucks-says-it-now-serves-99-percent-ethically-sourced-coffee-so-what-does-mean.html  (treehugger.com)

http://corporate.mcdonalds.com/mcd/sustainability/signature_programs/coffee_story.html (Mcdonalds.com)

 

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